Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the center of all you do
Unify customer data across your enterprise and utilize AI to build unique profiles that can help you truly understand your customers and their preferences

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer
Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business
By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect

Learn how SAP Customer Experience solutions can help your company move beyond legacy customer relationship management to a modern-day customer experience

Ready to deliver great customer experiences?

Explore the three pillars of a world-class customer experience with Sameer Patel, chief marketing and solutions officer for SAP Customer Experience

See how customers are succeeding with SAP Customer Experience solutions

SAP Customer Experience LIVE
View the visionary keynote and customer sessions from SAP CX LIVE: Exec Connect

SAP BTP and SAP Customer Experience
Innovate to beat competitors and delight customers with integrated solutions

CRM stands for customer relationship management
CRM software is technology that analyzes and manages customer interactions and data throughout the entire customer lifecycle, thereby building better customer experiences, better customer service, and better business relationships while increasing revenue

What is customer experience (CX)?
The customer experience is how interactions with your brand or product make customers feel
A customer can be a business (B2B) or a person (B2C) and the spirit of honoring their journey is the same
It’s their experience, and if you plan for it, it will be a good experience

Before being acquired by SAP, hybris was an e-commerce software company serving both B2B and B2C companies
In 2018, hybris officially became SAP Commerce Cloud, part of the SAP Customer Experience portfolio

Now, hybris’ omnichannel e-commerce capabilities are deeply integrated into the SAP cloud technology ecosystem, enabling the enhanced data and tools that sellers need to optimize margins and drive customer loyalty

Before being acquired by SAP, Gigya was a software company providing customer identity and access management (CIAM) and consent data management solutions
In 2017, SAP announced the acquisition of Gigya

Today, Gigya’s software capabilities are integrated into our customer data solutions
This portfolio helps businesses grow revenue by delivering trusted, personalized customer experiences at scale
Such outcomes make marketing campaigns more effective, improve the sales experience, and drive more personalized commerce and customer service interactions – all while building customer trust

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