iMP Experiential

iMP Experiential is an experiential marketing and product sampling agency with offices in Leeds and London, working across the UK. It plans and runs live brand activations for food, drink, fragrance and other consumer products, handling campaigns for both brands and other agencies.

What iMP Experiential offers

• Product sampling: tours and nationwide campaigns, including chilled and frozen samples, in shops, city centres, stations, shopping centres, festivals and theme parks.
• Promo and brand ambassador staff: teams recruited, trained and chosen for each campaign, working across major UK cities. The agency says none of them are outsourced.
• Promotional vehicles: branded ice cream vans, camper vans and shipping containers for hire, plus custom-built vehicles.
• Campaign logistics: site permits, health and safety, transport and temperature-controlled storage.
• Experiential environments: pop-ups and live productions with design, build and event delivery.

Customers and markets

The agency serves start-ups through to well-known brands, mainly in FMCG, alcohol, fragrance, lifestyle and technology.

Key facts

• Based in: Leeds and London, UK
• Coverage: Nationwide