Evolve Activation

An experiential marketing agency, Evolve Activation plans and runs live brand activations, which it describes as the way to build meaningful brand experiences with measurable impact. It presents itself as an event marketing activation agency led by people with long experience in the field, and it works for both large and small brands. The agency says it can plug into any stage of a program, from the first event strategy through program development to on-site execution, and it uses a worldwide network of production resources to roll activations out efficiently.

Event logistics and shipping

Logistics is one of the areas the agency puts at the front of its offer. It says shipping is one of the challenges that can make or break an event, and it relies on supply chain knowledge and a network of freight vendors to take that load off the client. The aim is for the physical side of an activation to arrive and operate on time.

Retail activations

The retail offer covers pop-up stores, point-of-sale displays, kiosks and end caps. The agency says its team understands what makes a retail experience work, and it can take on design, execution and the exit strategy at the end of a campaign, or any of those steps separately, so a client can use the service as needed.

Mobile tours and vehicle management

Where a campaign travels, the agency manages the vehicles that carry it, so that the activation is delivered safely and on time to each destination. It says it can also handle fabrication and the compliance rules that apply to a tour, including federal transport rules and the international regulations that come into play when a tour crosses borders.

Sampling and sponsorship activations

Product sampling and sponsorship activations are run both locally and globally. The agency says it knows its markets and has people on the ground in the United States and overseas, so it can advise on how to adapt an approach to each place. It argues that local insight and resources make the in-person experience feel authentic and relevant to consumers.

Staffing and brand ambassadors

The agency keeps a database of brand ambassadors that it describes as the largest of its kind. The people it places are, in its words, the face and voice of the brand. It manages the process from brand training to payroll and field management, so that the staff on site are prepared and supervised.

Field reporting and measurement

Measurement runs through a cloud-based reporting system that makes results available while an event is still running. The agency uses that information to adjust an activation, anticipate potential problems and improve return on investment. Its position is that return on investment depends on what can be proven in real time.

Evolve Activation is an independent experiential marketing and event agency. It designs and runs live brand activations, including B2B conferences, trade shows and consumer events. Creative strategy, event design, fabrication, logistics, staffing and measurement are handled in-house, and the agency says it has people on the ground in the US and abroad.

Services

• Sponsorship activations and sampling: live brand programmes and product sampling.
• Mobile tours: vehicle-based tours, including vehicle management and compliance.
• Event logistics: shipping and supply chain support through a network of freight vendors.
• Retail activations: pop-up stores, kiosks and point-of-sale displays.
• Staffing and brand ambassadors: recruitment, training, payroll and field management.
• Field reporting: cloud-based results available while an event is running.

Clients

Large and small brands. Client work shown on the site includes drinks, coffee and food sampling, and sports sponsorship programmes.