layer one media

layer one media, trading as Layer One, helps distributors and manufacturers sell more online through B2B e-commerce, product information management and digital strategy. Its work centres on how content, commerce and product data systems behave together, rather than on replacing platforms. Engagements are ongoing and change as the client's needs shift.

What layer one media offers

• Search and discovery: aligning search behaviour and structure so buyers find products across content and shop.
• Product data: standardising, structuring and enriching product records so they work in every system.
• Buying experience: navigation, product relationships and quoting flows shaped around how B2B customers buy.
• Platform implementation: Sitecore and Umbraco builds, inRiver PIM, Optimizely B2B Commerce, the Lytics customer data platform and Microsoft Azure.
• Continuous improvement: measuring performance and refining the setup over time.
• Working sessions: an initial review of the client's commerce platform, CMS and product data to find where they break down.

Clients

Layer One serves manufacturers and distributors, including multi-brand businesses. Named clients include Nidec and The Granite Group.

Key facts

• Team: entirely US-based
• Platforms: Sitecore, Umbraco, inRiver, Optimizely, Lytics, Microsoft Azure