Lab Brand

Labbrand, listed here as Lab Brand, is a global branding consultancy. It combines consumer research, strategy, naming and design to build and manage brands for international clients. A large part of its work involves adapting brands for Chinese-speaking markets.

What Lab Brand does

• Branding: brand strategy and consultation, identity creation and brand management programmes.
• Naming: alphabetic names, Chinese names and other verbal solutions.
• Innovation: turning consumer research into product and brand opportunities.
• Packaging and visual design: projects such as packaging redesigns and co-branded packaging.

Who it works with

Multinational and consumer brands across many industries. Project examples on its site include Chinese names for a coffee brand, a travel booking service, a video-learning platform and a comics publisher.

Key facts

• Languages: English, with content for Chinese-speaking markets
• Approach: research, strategy, naming and design under one roof