KTD Creative

Boutique by design is how KTD Creative describes itself: a marketing, branding and web design agency that says it has the range and client roster of a much larger shop. Founded in 2005 and women-owned, with certification from the US Small Business Administration, it now presents itself as a Baltimore agency (earlier material placed it in Washington, DC), working with organizations across the Mid-Atlantic and beyond. The agency says it has earned the trust of more than 190 organizations.

Clients across the Mid-Atlantic

Its work spans museums, universities, trade bodies, arts groups, hospitals and clinics, public agencies and businesses with a mission, alongside nonprofits. It says each gets the same senior expertise, and that it listens first and then assembles a team and strategy for the job, drawing on a network of specialists when a project needs them.

Branding from research up

KTD says branding is the foundation of good design. It does research first, distills the essence of an organization into a logo, then builds outward, including style guides. The goal is to appeal to the market, the audience and the stakeholders.

Print, events and accessible documents

Its print design work includes annual reports, brochures, books and posters, and its campaigns can include advertisements, information graphics and direct mail. It designs graphic environments for trade shows and events, and says it can produce PDFs that meet ADA Section 508 accessibility requirements.

Web, content and search

KTD builds websites in Drupal, WordPress and Squarespace, and handles information architecture and social media. Content services run from writing and editing to keyword research. For search, it lists SEO along with answer engine optimization and generative engine optimization, and its wider marketing menu includes web analytics, email marketing, media placement, public relations and advertising, measured and tuned for nonprofit, B2B and B2C clients.

A growth case from healthcare software

One project described on the site moved a healthcare software startup from referral-based sales to a digital growth engine. The work involved clearing technical and SEO barriers, strengthening organic visibility, setting up GA4 and Google Tag Manager, building persona-based funnels for clinical decision-makers and aligning messaging across the buyer journey. The agency says the result was a foundation to support revenue growth above 50 percent.

KTD Creative, formerly Kate Tallent Design, is a marketing and design agency founded in 2005. Its website now describes it as a Baltimore agency, while older listing text places it in Washington DC. It is women-owned and describes itself as a boutique team that pulls in specialists as each project needs.

Services

• Marketing strategy: planning and outsourced marketing support.
• Branding and logo design: research-led identity work and style guides.
• Web design and development: Drupal, WordPress and Squarespace sites.
• Content and social media: writing, content creation and social campaigns.
• Search optimisation: SEO plus newer answer-engine and generative-engine optimisation.
• Print, event and video design: reports, brochures, posters, trade show graphics and video.

Customers and markets

Nonprofits, trade associations, museums and arts organisations, universities, healthcare providers, government agencies and small businesses.

Key facts

• Founded: 2005
• Ownership: women-owned, certified by the US Small Business Administration
• Accessibility: can produce publications in accessible PDF formats