Intensify

Paid campaigns built around winning new customers

Intensify is an advertising agency for online sellers, and it states that its focus is solely on acquiring new customers. Its campaigns run on Google Ads, Facebook Ads, TikTok Ads and Microsoft Ads. The team works from a playbook it says it has refined across more than ten years, and it draws on what it describes as a large number of experiments. Creative is central to the approach: the agency produces video ads and copy, tests new concepts continuously and tracks which messages and offers bring buyers in. It says it has scaled more than 100 brands, many of them e-commerce businesses, and its material also refers to service-based clients and to software-as-a-service companies.

Landing pages, funnels and conversion testing

Funnel work sits between the advertisement and the sale. The agency designs landing pages, tests each new version against the client's existing page, and keeps refining the winner to raise revenue per visit. The tests cover landing pages, upsell widgets, pop-ups, messaging and design changes. It also studies a client's product, margins and competitors in order to set prices and offers, and writes copy that explains why a shopper should buy from that brand. The agency states that its aim is a minimum rise of 30 percent in revenue by the third month without giving up margin.

Search rankings, content and reporting

Organic work combines on-page, off-page and local SEO. The agency adds new content on a regular schedule and builds internal and external links to lift a site's rankings. It says it tracks and reports real SEO improvements rather than reporting activity alone. It also watches what is trending on TikTok and Instagram, so that its content looks natural to the audience and earns a higher return on ad spend.

How the agency works with clients

The company describes a four-step process and says its team works as part of the client's own team. Communication runs through email, Slack and calls, and the agency says it gives full transparency about its methods and the reasoning behind them. It presents its experience as spanning eCommerce, software-as-a-service and service businesses, with a team that has spent years on growth marketing, including creative ideas, copywriting, SEO, conversion optimization and funnel strategy.

What to look for in an agency

The material also sets out how a business might choose an agency. It suggests looking for a track record in the specific service required, clear reporting on results and a clear account of how fees compare with what is spent on advertising. It advises judging whether a large or boutique firm suits the business, and checking that the agency's idea of success matches the client's own. The agency says that no one can promise a precise return before testing has taken place, and that anyone who claims otherwise is not offering a reliable plan.