Krupa Consulting

Krupa Consulting is a public relations agency with offices in New York and Los Angeles. Since 2010 it has worked with food and wellness brands that focus on healthier ingredients and self-care, and it describes itself as different from a conventional PR firm.

Products and services

• Earned media: coverage in both traditional and newer outlets.
• Thought leadership: raising the visibility of founders and executives.
• Influencer work: organic influencer outreach and product seeding.
• Brand experiences: events and activations.
• Start-up strategy: advice for founders.

Clients

Mission-driven food and wellness businesses, from newly launched niche brands to long-established companies looking for new audiences. Its examples include a bakery cafe, a cookware brand and a snack maker.

Key facts

• Based in: New York and Los Angeles
• Founded: 2010
• Partnership: works with Backstory Consulting on diversity and inclusion sessions for clients
• Sustainability: offsets carbon emissions each month through TerraPass