KLA

KLA is a market research agency in Johannesburg, South Africa. It has operated for more than thirty years and uses teams of multilingual interviewers and moderators across South Africa and the rest of Africa. The agency also draws on a worldwide network of strategic partners.

Services

• Consumer, category and market audits: building a picture of a market and its buyers.
• Segmentation and profiling: grouping customers by need and behaviour.
• Idea generation and needs analysis: early research to shape new offers.
• Innovation and product development: testing concepts and products.
• Pack, product, brand and communication evaluation: checking how designs and messages land.
• Brand health tracking: measuring how a brand performs over time.

Who it serves

Businesses that want research on what people think and why. The agency says that about 80% of its portfolio is repeat business.

Key facts

• Based in: Johannesburg, South Africa
• Experience: Over thirty years in operation
• Coverage: South Africa and wider Africa