Keyword Performance

Search marketing from Connecticut

For more than twenty years, according to the company, Keyword Performance has been marketing product and service websites online. It is a limited liability company based in Connecticut that calls itself ethical and says it believes in full transparency with clients. It serves businesses well outside its home state, and says a company in California gets the same attention as one down the road.

The SEO process

The agency says it practices white-hat optimization only and calls itself a conversion-first SEO company, meaning the aim is traffic that turns into sales. A new client's plan starts with an interview to understand the ideal customer and the business goals. The team then researches keywords and works them into different kinds of content. After that comes on-page optimization: reviewing and revising title tags, headings, image alt text, body copy, site architecture and page layouts.

The agency's wider view is that true optimization raises both the quantity and the quality of organic traffic, using tested practices and years of experience to show search engines and visitors that a site deserves a high ranking.

Other channels it runs

Pay-per-click advertising is offered through search and social platforms, with the agency using Google and Facebook ads to gain placement in sponsored positions. It says that done properly this brings targeted visitors. Social media marketing covers channels such as Facebook, Twitter, YouTube and LinkedIn, where it plans campaigns around branding goals and traffic. Content marketing supports both search and social work.

Websites built to be found

The agency says it has built websites for more than ten years. It interviews each client before building from scratch so that the finished site reflects the business goals, and it designs for both visitors and search engines. In its words, every page from the landing page to the contact form should inform and hold attention.

Getting started

Inquiries can be made by phone or through a form that asks which service interests the visitor: SEO, pay-per-click, social media, web development or something else. The agency also offers an SEO audit as a first step, and says it replies within two days.