Jaywing

Jaywing is an integrated marketing agency in the North that began as a specialist data business about 25 years ago. Its work joins analysis, creative content and paid channel management.

What Jaywing offers

• Data and analytics — audience insight, attribution and marketing mix modelling to measure what works.
• Creative and content — campaigns and global content for consumer brands.
• Channel performance — paid search and paid media, including AI-assisted pay-per-click work.
• Personalisation — approaches for tailoring messages to customers.
• Credit risk and fraud — a separate line of work for lenders.

Who it works with

Published case studies cover Domino's, first direct, Castrol, Doritos and Hermes. The agency has also been appointed as lead agency by the University of East Anglia and Openmoney.

Key facts

• Origins: started as a data specialist roughly 25 years ago
• Recognition: finalist for an integrated agency award and winner of a digital campaign prize at the Northern Digital Awards