Ironwood Insights

Ironwood Insights Group is a market research organisation with senior researchers and its own data collection infrastructure. It helps brands and research suppliers understand customers and make decisions.

What Ironwood Insights Group offers

• Research design and strategy — builds a study around the client's specific goals.
• Online panel and sampling — designed samples with access to a large pool of survey participants.
• Data collection and recruiting — online, telephone and qualitative fieldwork from an owned call centre.
• Analytics — analysis of survey data, with human review alongside AI-supported processes.
• Flexible engagements — a full study or a single stage of one.

Who it works with

Independent researchers needing sample or data, large brands seeking product or brand strategy support, and other research suppliers. The team has also run telephone surveys for legal teams.

Key facts

• Capabilities: online, telephone and qualitative in-house