Insurance Websites

Custom websites and marketing for insurance agencies

Custom sites and online marketing for insurance agencies and financial services firms are the work of Insurance Websites. Its material says the team has spent more than twenty years on custom websites, and that staff have worked in the daily running of an insurance agency. The firm presents its offer as a way for agencies to stand out from competitors that rely on the same templates.

Custom design over templates

The company argues that most insurance websites are built from the same few templates, and that a custom design makes a more distinctive and memorable first impression. Its design team turns the agency's own suggestions and information into a design, and the client can request changes until the site matches what they want. The firm refers to research on how web design shapes credibility and how slow loading affects revenue, without giving figures on its site.

Building and launching the site

Once a design is approved, the firm codes and builds it on a development site, then gives the client the address and login to review the work. The company says it keeps the client involved at each step until the site is ready to go live. It positions this as a process that does not require the client to be a designer or to handle technical detail.

Search, social and paid advertising

Beyond the site itself, Insurance Websites offers search engine optimization, so that an agency's site can be found through search engines. It also runs marketing across social media and paid advertising to extend an agency's online reach. Each service is planned around how competitive the agency's market is.

Growth planning

The firm says it can put together a custom plan designed to bring more business to an agency. Its positioning rests on working with firms that understand how competitive insurance and financial services markets are, and on applying that knowledge to each client's position in its market.