InsightWhale

InsightWhale is a consultancy in digital analytics, conversion rate optimisation and business intelligence. It publishes articles and case studies on Google Analytics, tag management, dashboards and testing. Its content suggests a strong focus on online shops and other web businesses.

What InsightWhale offers

• Digital analytics: setting up and interpreting tools such as Google Analytics and Google Tag Manager.
• Conversion rate optimisation: testing and improving how many visitors convert, including A/B and multivariate tests.
• Business intelligence: dashboards built in tools such as Power BI and Tableau.
• Usability testing: analysis of how people use a site or app.
• E-commerce advice: topics such as price optimisation and product grid analysis.

Who it serves

The published case studies involve a taxi lead generation service and a numerology website. Blog topics also cover apps, apparel, beauty and software-as-a-service businesses.

Key facts

• Specialism: analytics, optimisation and business intelligence
• Tools covered: Google Analytics, Google Tag Manager, Hotjar, Optimizely, VWO, Power BI and Tableau