Insight MR

Insight MR is a market research agency working across the Russian market and neighbouring post-Soviet states. Through partners it also carries out research and product tasting tests in Europe, the United States and China. Its staff are marketers, analysts, statisticians and researchers, some with experience in international research firms.

Products and services

• Quantitative research: surveys and measured studies of markets.
• Qualitative research: in-depth studies of customer views.
• Sensory testing: tests of food, cosmetics, perfume and cleaning products, with its own sensory centre.
• Online and mobile research: studies run over the web and on phones.
• Decision support: findings meant to guide management choices on products and market segments.

Who it works with

Manufacturers of food, cosmetics and household products, and larger international companies, according to the agency.

Key facts

• Coverage: every Russian region and neighbouring states
• Experience: more than ten years of research
• Workload: more than 80 projects in a twelve-month span and over 60 clients