Horowitz Research Reviews & Profile

About Horowitz Research

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Our Ethos Our Team Our Clients
Our Expertise Cultural Insights Media, Entertainment, Telecom, And Tech Insights Generational Insights DE&I Insights
Research Services Types of Projects Methodologies Case Studies The Power of Storytelling
Syndicated Research Insights Partnerships State of Media, Entertainment & Tech: Subscriptions State of Media, Entertainment & Tech: Viewing Behaviors State of Media, Entertainment & Tech: Consumer Engagement State of Media, Entertainment & Tech: Disruption & Change — OTA, 5G, Piracy & More 2022 FOCUS Latinx FOCUS Black FOCUS Asian FOCUS Generation Next FOCUS LGBTQIA+
Our News & Insights Press Releases & Blog Pieces Presentations, White Papers, & E-Books Press Mentions & Published Articles We’re a woman-owned, women-run full-service consumer insights agency with a mission for delivering insights that inspire change

With more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey

We work with you to deliver the grounded research you need to build brands that shine, products that delight, content that resonates, and messaging that engages

Our core expertise lies at the nexus of the most important trends today:

Shifts in America’s demographics

Multicultural America is America Horowitz is well-known for our pioneering work among multicultural audiences Having launched our social, cultural, and ethnic research division in 1992, we have been keeping our fingers on the pulse of how the growing diversity of the United States impacts our clients’ businesses, the world of media, and society at large

We are cultural insights experts We know that all cultures are dynamic, ever-changing, and heavily influenced by media and technology Our cultural insights work is informed by anthropology We approach each project with curiosity and apply rigorous, contextualized analysis to our work for consumer brands, technology, and media companies

Shifts in media, tech & consumer behaviors

Horowitz is one of the leading research companies in the media space For four decades, we have been tracking developments in the market for media content, services, and technology We research the opportunities and challenges the new media environment presents for consumers, brands, and media companies

Custom qualitative and quantitative research as well as syndicated research on:

Black, Latinx/Hispanic, Asian, LGBTQIA+, people with disabilities, and other culturally diverse groups and communities, across the United States and internationally

2022 marked the 30th anniversary of our multicultural practice conducting in-language and in-culture research Our years of experience have allowed us to build unparalleled institutional knowledge and thought leadership on these audiences Our clients turn to us for custom and syndicated research on how to gain cultural insights into diverse communities and cultures; reach, resonate with, and grow their businesses among multicultural segments; and be more prepared for America’s multicultural majority

Demand for new content, services, and technologies, and how consumers navigate the complex media, entertainment, telecommunications, and tech environment

Horowitz was founded in the 1980’s, in the early days of the burgeoning pay TV industry Today, we are focused on the leading edge of the business of digital, streamed, and mobile content, services, and technology We know how to talk to consumers about their increasingly fragmented and complex media ecosystems We deliver custom and syndicated research for our clients on consumer demand, behaviors, and attitudes when it comes to TV, internet/broadband, mobile, social, and streamed content, services, and technologies

Tapping into the cultural zeitgeist of the next generations

In our view, “Multicultural America is America,” and this is especially true among younger generations Conducting quality research among Millennial, Gen Z, and Generation Alpha consumers requires multicultural expertise It requires an understanding of the intersections of race, culture, and identity and how these may (or may not) impact young consumers’ experiences, perspectives, and expectations of brands

Today’s young people are growing up very differently than generations past: They are digital natives; they have sophisticated and nuanced understandings of gender, sexuality, race, and culture; and they hold brands and corporate America to high standards Our research helps brands learn how to connect with these elusive audiences

DE&I issues and opportunities in the workplace

There is no doubt that to succeed in an increasingly diverse America, corporate America needs a more diverse workforce Making smart decisions about how to best serve America’s Black, Latinx/Hispanic, Asian, LGBTQIA+, people with disabilities, and other communities requires having those communities represented in your C-suite, in management, creative teams, and on your front lines We conduct research in partnership with your HR or DE&I team on workplace culture, helping our clients identify issues within their organizations that prevent them from delivering on their diversity mandates, and providing them benchmark metrics to measure their success over time