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Digital Marketing Company

Horowitz Research

Woman-owned consumer insights and market research agency covering media, entertainment, technology and multicultural audiences

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About Horowitz Research

Horowitz Research is a full-service consumer insights agency that describes itself as woman-owned and woman-run. It studies how shifts in technology, diversity and media affect consumers, and produces research for brands, technology companies and media firms.

Products and services

Custom research projects: with case studies and methodology pages on its site.
Syndicated research: the State of Media, Entertainment and Tech series on subscriptions, viewing behaviours, consumer engagement and industry disruption.
Cultural insights: informed by anthropology.
Multicultural studies: FOCUS reports on Latinx, Black, Asian, LGBTQIA+ and Generation Next audiences.
Generational and DE&I insights: further specialist areas.

Who it serves

Consumer brands, technology companies and media organisations.

Key facts

Cultural research division launched: 1992
Ownership: woman-owned and woman-run

Profile written by TrustList from the business's own published information, Oct 2026.

Categories & features

Rankings

Digital marketing company › Messaging#45

As of 2026-10-08. Organic ranks only; sponsored placements are never ranks.

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