Identity

Identity is a public relations, marketing and creative agency based in Detroit. It takes on national work and describes itself as a boutique firm. Its stated method mixes established PR practice with modern marketing and design.

What Identity offers

• Awareness and reputation — awards and speaking engagements, community and government relations, and executive visibility plans.
• Marketing and growth — organic and paid social media plus lead and demand generation.
• Brand strategy and creative — campaign ideas, messaging, brand and logo development, and website design.
• Launches — planning and publicity for new products and services.
• Crisis communications — media outreach and response for organisations in difficult moments.

Who it works with

B2B and B2C companies of all sizes, spanning well-known names to new entrepreneurial firms. The agency says it has served more than 100 companies across about a dozen industries. Work shown includes Hudsonville Ice Cream and Aimbridge.

Key facts

• Based in: Detroit, Michigan
• Recognition: more than 50 award wins and nominations, and twice a national finalist for PR agency of the year