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Digital Marketing Company

Harris Interactive

Custom market research agency now part of Toluna, serving consumer and retail brands

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TrustList summary

Harris Interactive is a digital custom market research agency. It is part of Toluna, a consumer intelligence group, and carries out survey-based studies for brands.

What Harris Interactive does

  • Custom market research: projects designed around a client's question.
  • Consumer tracking: regular surveys such as the Global Consumer Barometer, which covered over 15,000 consumers in 18 markets in one wave.
  • Qualitative and quantitative tools: through the Toluna Start platform.
  • Webinars and reports: published findings on consumer attitudes.

Who it works with

Brands in beauty and wellbeing, food and drink, retail, leisure and travel, packaging and sustainability, and stakeholder relations.

Key facts

  • Parent company: Toluna
  • Panel: Toluna describes a global community of 81 million members

Summary written by TrustList from the business's own published information, Oct 2026.

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