Hancock Group

Marketing support for businesses in Midland and beyond

Hancock Group is the short name that Hancock Advertising Group uses for itself. The agency was founded in 1994 and is based in Midland, Texas. Over the thirty years since, the team says it has worked with businesses in a wide range of industries, with a focus on the Permian Basin. Its site describes the work as strategic, full-service marketing meant to produce measurable results rather than attractive campaigns alone, and the agency says it uses current technology together with creative skill to make campaigns that last in customers' memory.

Campaign work

The agency says it builds the strategy for a campaign, designs the advertisements, places them and keeps watch on how they perform. Social media advertising is one of its headline services, and it sits alongside traditional advertising, so a client is not limited to one channel.

A brand on social platforms

For clients without the time or staff, Hancock says it will set up a brand's social media profiles and then handle the continuing posts and upkeep.

Websites and brand identity

Custom websites are described as a quick job, with affordable pricing, and the agency also manages sites over time. It develops brand identity as well, covering the design of how a company looks and presents itself.

Merchandise for events and staff

At the practical end, the agency supplies promotional products. These range from items for trade shows to uniforms for employees.

Who it takes on

The agency says it is led by people it calls industry experts, and that any client can use it whatever the industry, need or budget. Each engagement, it says, is aimed at the client's own sales and business goals, with support that covers strategy as well as execution. The agency states that the same standard of service applies even though it works from a single Texas office.

Hancock Group is the working name of Hancock Advertising Group, an agency based in Midland, Texas. It describes more than thirty years of marketing work for businesses in a range of industries, mostly around the Permian Basin.

What Hancock Group does

• Social media advertising: planning campaigns, designing ads, placing them and checking how they perform.
• Social media management: building a brand's profile and keeping it posted to.
• Websites: design and ongoing management, with custom sites turned around quickly.
• Branding: design and development of a company's identity.
• Merchandise: promotional goods for events and uniforms for staff.

Clients

Businesses from any sector are accepted, whatever their needs. The team says it works to help each client reach its own sales and business goals.

Key facts

• Based in: Midland, Texas
• Founded: 1994
• Accessibility: the agency's own website follows web accessibility guidelines at the AA level