GRP Media

GRP Media is an independent media strategy, planning and buying agency in Chicago. It plans and places paid advertising for brands, and it describes itself as a small firm where senior staff stay involved with each account.

The agency mixes data analysis with creative judgement when it builds media plans. It says it is especially experienced with challenger brands that have smaller resources than their competitors.

Services

• Media strategy: research and planning to decide where a client's advertising should run.
• Media buying: negotiating and placing paid media on the client's behalf.
• Paid digital channels: paid social and paid search campaigns.
• Traditional media: planning and buying beyond digital.
• Emerging platforms: analysis and buying on newer media.
• Optimisation: reviewing results and adjusting plans.

Clients

The agency works with challenger brands that need a strong return from a limited advertising spend. Its published client comments come from organisations in financial services, healthcare and food.

Key facts

• Based in: Chicago, USA
• Ownership: Independent agency
• Size: Small, with senior staff working on accounts