Genesis BCW

Genesis BCW is a public relations and communications agency in India, founded by Prema Sagar in 1992. It belongs to BCW India Group, part of the global BCW network, alongside Six Degrees BCW and GCI Health India. The agency runs offices in six major Indian cities and uses affiliates in more than 200 cities across India and nearby countries.

What Genesis BCW offers

• Public relations: media and reputation work for brands and organisations.
• Corporate communications: messaging for companies to staff, customers and other stakeholders.
• Public affairs: engagement with policy and government audiences.
• Issues and crisis management: advice and support when reputations are under pressure.
• Digital and creative strategy: delivered through The Hub, which groups a Digital Studio, Live! Newsroom and Canvas for digital, analytics and creative work.

Clients

Its client sectors include finance, services, fashion, beauty, lifestyle, sports, entertainment, technology, healthcare, wellness and pharma. Its affiliate network covers India, Bangladesh, Sri Lanka, Nepal, Bhutan and Myanmar.

Key facts

• Founded: 1992, by Prema Sagar
• Leadership: CEO Deepshikha Dharmaraj
• Offices: Six metro cities in India
• Group: Part of BCW India Group within the BCW global network
• Recognition: More than 100 industry awards in 2021-22