GC Research

GC Research, often shortened to GCR, is a boutique market research firm based in Medellín, Colombia. It starts each project by pinning down the decision a client faces, then designs and runs a study sized to that question, with a senior researcher in charge throughout. Its fieldwork covers Colombia and the wider LATAM region, with digital work reaching clients elsewhere, including North America.

What GC Research does

• Qualitative research: focus groups, mini groups, triads, ethnography and in-depth interviews, in person or online.
• Quantitative research: surveys drawing on primary and secondary sources, with targeted recruitment face to face or online.
• Fieldwork: in-market, in-language data collection run by its own team with quality control.
• Analysis and modelling: advanced analysis and predictive models for different customer segments, with reports delivered in the cloud or offline.
• Market and competitive intelligence: concept and product testing, brand perception studies and market entry research.

Clients

Health and pharma is its largest sector by number of studies. Past clients describe help finding retail franchise partners in Colombia and a study of the Colombian veterinary pharma market.

Key facts

• Based in: Medellín, Colombia
• Experience: 18 years in the field
• Sectors: 33 covered, led by health and pharma