Gag

Gag is a Milan communications and technology agency registered as a Società Benefit, an Italian company form that commits to social and environmental aims. Its work pairs web design and development with an effort to keep the environmental footprint of websites low.

What Gag offers

• Low-impact websites: sites designed and built to balance technology, design and reduced energy use.
• Website impact measurement: a project that measures the environmental impact of websites and suggests fixes.
• Communication strategy: social and content strategies for foundations and research bodies.
• Campaigns: multi-channel launches and cause campaigns, such as one backing ALS research and one for women affected by violence.
• Branding and interactive work: rebrands, immersive experiences and an interactive wall for Expo Milano 2015.
• Podcasts: shows on technology with low environmental and high social impact.

Who it works with

Foundations, cultural and research institutions, non-profits and companies. Named clients include Fondazione Eni Enrico Mattei, Fondazione Compagnia di San Paolo, the Barilla Center for Food and Nutrition and Fondazione Feltrinelli.

Key facts

• Based in: Milan, Italy
• Legal form: Società Benefit