Future Buffalo

Buffalo and the rest of Western New York make up the territory of Future Buffalo, a website design firm that sets one goal for every site it builds: bringing new leads and customers to the business that owns it. The firm talks about turning a website into a client-generating machine and offers a free consultation of about fifteen minutes to talk through a client's situation.

Sites for local companies

Its portfolio shows the sort of business it works with. A ground transportation service that runs airport shuttles and trips across the United States and Canada. A summer bar for which the firm added an automated VIP reservation system. A homebuilder that has developed neighborhoods across the region for over fifty years. A fuel additive manufacturer headquartered in Buffalo with distributors in every US state and several other countries. A dental practice that wanted to show off its technology, where the firm shot video and photography on site. A nonprofit encouraging New Yorkers to register as organ donors, a commercial and residential painting contractor, a downtown parking operator with a lot-location finder at the center of its site, and a diesel truck dealership.

Keeping content current

Future Buffalo builds on content management systems that an owner or key employee can update, so information stays accurate. It can also set up custom feeds that bring in a client's social media posts automatically.

Search and Facebook marketing

Beyond design, the firm offers local search optimization, mobile optimization and Facebook marketing. Its pitch is based on a few figures it cites: most adult internet users are on Facebook, half of people running local searches visit a store the same day, a third of businesses have no mobile-friendly site or do not know whether theirs is, and about a third of searchers click the first result.

Development behind the design

The team describes experience with a wide range of web technologies, from new builds and redesigns through e-commerce to custom development.