Future Theory

Canberra web design from an in-house team

Future Theory is based in Canberra, Australia, where it designs and develops websites. Every project is handled by the company's own staff, so the people who write the code are the same people who discuss the brief. The firm says it was founded in 2008 and that some of its earliest clients, who started working with it that year, still use its services. It describes its approach as listening carefully to each client and then delivering a site that looks right and works well for the people who use it.

WordPress and the wider digital toolkit

The agency specialises in WordPress web design and development and says it stays current with the latest platforms and technology. Beyond websites it offers social media marketing and strategy, and it works with individuals as well as small and medium-sized businesses. The company says its designers aim for sites that are both attractive and tailored to the audience a business is trying to reach, and it explains that it takes time to learn what a client does, what sets it apart and who its customers are before any work starts.

Hosting that stays secure and quick

Future Theory also provides website hosting for clients across Australia. The firm says hosted sites are looked after by the same expert team that built them, which it presents as the reason sites stay secure, load quickly and remain online. Hosting is therefore part of the ongoing relationship with a client rather than a separate product sold once.

Training clients to manage what has been built

The company sees its job as ending with clients who understand their own sites. It offers to explain every part of what it implements and to train a client's staff so they can make changes themselves. The company also runs a blog and podcast that cover web topics, including changes to the rules for .au domain names and general guidance on online presence.

Clients from start-ups to established organisations

The site lists a range of work, from a complete website for a new challenger business in an established market to an identity for a Canberra hair salon and a site for the oldest Catholic school in Canberra. It also includes an integration with a membership system for a major member organisation, and projects for a national advisory body and a property business with more than fifty years of history. The firm says it has worked for clients large and small, and that its published resources include guides on local search and on the cost of building a website in Australia.