Fusion Media Marketing

Fusion Media Marketing is a media planning and buying business that helps advertisers place their spend more effectively. It pairs experience in traditional media, used to build awareness, with digital channels chosen for measurable results. The firm also publishes commentary on media trends, such as the rise of streaming-only TV households and changes to social feed algorithms.

What Fusion Media Marketing offers

• Media planning — deciding where advertising should run to reach a target audience.
• Media buying — purchasing advertising space and airtime for clients.
• Local video and audio — a specialism in local-market TV, streaming and audio placements, where audiences spend much of their media time.
• Digital media — digital campaigns intended to produce trackable outcomes alongside traditional buys.

Who it works with

It works with advertisers that need help planning and buying media, with an emphasis on local markets.