Funnelbox

In Portland, Oregon, the independent, full-service studio Funnelbox handles commercial video production and animation. It is a purpose-led B Corp, and its work is aimed at organizations, agencies, nonprofits and other B Corps that want video to tell a story about what matters to their customers, members and audiences. The studio has been making videos for more than twenty years, and it has built many of its client relationships over ten years or more.

The studio covers the full creative process for commercial, animated and corporate video. Its work begins with concept, storyboard, tone and style, and moves through the planning stage to the shoot and finished edit. Clients can work with the studio whether their budget is small or large, and the studio aims to deliver the best production possible within each client's vision, budget and timeline.

Creative development and planning

Creative development shapes the concept, storyboard and the overall feel of a film before filming begins. Pre-production covers location scouting, talent and voice-over casting, the management of rights and the scheduling of crew. The studio says it plans each production meticulously before the camera rolls, so that the shoot itself can run smoothly.

Studio and field production

When it is time to shoot, the studio manages the creative direction and logistics on set. It owns its own cameras and grip truck, which the studio says means the equipment a production needs is always available. Its crew works from that gear for both studio and field shoots.

Post-production, motion graphics and animation

The in-house post-production team edits the footage, creates motion graphics, corrects color, engineers the audio and designs the finished pieces. Animation work in two dimensions, three dimensions and motion graphics is offered alongside live-action filming, so a client can choose between the two or combine them in one campaign.

Purpose-led clients and B Corp work

As a B Corp, the studio says it works with changemakers, from startups with a mission to established industry leaders trying to build a better world. Its recent work includes demo videos that drive traffic, content strategy with a positive impact, an award-winning brand video and a member-focused campaign for Robins Financial Credit Union, along with product promotion for Sokol Blosser and a holiday broadcast for New Seasons.

Working style

The studio describes its team as meticulously organized without being overly prescriptive, efficient and adaptable, and free of ego. It treats each client relationship as a partnership, and it aims to understand the client's business and goals well enough to deliver content that hits the mark.