Frement

Frement is a public relations and marketing agency based in Hong Kong, with more than two decades in the field. It was set up by Lelia Chow, a former Miss Hong Kong who still runs it as chief executive, and it draws on her links with celebrities and the media. Brands hire it to plan launches, run events and win press attention.

What Frement does

• Celebrity and KOL marketing: matching brands with celebrities and key opinion leaders who can promote them.
• Media relations: reaching the right audiences through its network of journalists and editors.
• Event management: organising and running events for clients.
• PR narrative: studying a client's goals and challenges to shape the story behind a launch.
• Social media strategy: plans built for each client to reach its target audience.
• Content creation: producing material aimed at a client's audience.

Key facts

• Based in: Hong Kong
• Experience: over 20 years in public relations and marketing
• Founder and CEO: Lelia Chow