Fractl

Fractl is a marketing agency that helps companies win more customers through organic search. It blends technical search engine optimisation with content production and media outreach, so that a client's site earns both rankings and links from publishers.

Services

• Strategic consulting and managed SEO: search strategy, tracking of algorithm changes and a road map of technical fixes to keep a site competitive.
• On-site content: pages planned, designed and published to rank for the search terms that matter most to a client, with regular refreshes to hold positions.
• Data-led reports and digital PR: newsworthy research pieces pitched to journalists to earn coverage and links from news sites, niche publications and universities.
• Publisher relations: using media contacts and PR experience to place and promote client content.
• Conversion rate optimisation: changes aimed at improving how many visitors take action, alongside site speed work.

Who it serves

Fractl names consumer and household brands among its clients, with feedback on its site from marketing staff at ADT, Alexa, DIRECTV and Recovery Brands. A published case study for Recovery Brands describes a large rise in organic search traffic over three years.

Key facts

• Specialism: content marketing and organic search
• Services mix: technical SEO, content development, publisher outreach and CRO