Focus 99

Focus 99 is a market research company working out of Miami since 1995. It handles qualitative and quantitative studies across the United States and Latin America, with particular depth among Hispanic consumers as well as the general market.

What Focus 99 offers

• Focus groups: recruiting participants and running group sessions, with its own recruiters and multicultural moderators.
• In-depth interviews: one-to-one sessions with consumers from both general and Hispanic audiences.
• Mock juries: recruited panels that let legal teams test their arguments before trial.
• Survey interviewing: telephone, face-to-face and online interviews carried out by its own interviewer team in major US markets.
• Product testing: research to guide choices on names, packaging and pricing.
• New product research: support for repositioning, line extensions and new product development.

Who it serves

The firm serves brands and organisations that need to hear from consumers in the US and Latin America, including those aiming at Hispanic audiences, as well as legal teams preparing cases.

Key facts

• Based in: Miami, Florida, US
• Founded: 1995
• Facility: its own focus group suite in downtown Miami, a short drive from Miami International Airport
• Markets: United States and Latin America