FiveFifty

FiveFifty is an advertising agency that combines data work with media planning, while stressing the people behind its campaigns. It helps brands reach and influence customers in ways that can be measured, using data management, addressable media and analytics.

Services

• Data and analytics: managing data, measuring campaigns and analysing results.
• Media buying: purchasing advertising space, including addressable media.
• SEO: search engine optimisation.

Who it serves

It works with brands that want a real connection with their future customers, and it points to its own proprietary technology and direct data and technology relationships as part of the service. The agency also publishes guidance for clients on choosing an agency, covering cultural fit, niche versus full-service firms and how large an agency a brand needs.