Edufficient

Edufficient is an enrolment marketing agency for schools and colleges. Since 2012 it has worked to help education clients attract, engage and enrol students, with performance-based methods and close attention to compliance. Its website now says it has become part of a larger group.

What Edufficient offers

• Digital marketing — paid search, search engine optimisation and social media marketing, plus answer-engine and generative-engine optimisation.
• Managed lead generation — vendor campaigns paid on results.
• Admissions call centre services — handling calls from prospective students.
• Consulting and audits — reviews of current enrolment marketing to find gaps.
• Extra services — connected TV, web design and development, and content writing.

Who it works with

Colleges, universities and other schools that want to enrol more students, especially those with higher intent.

Key facts

• Founded: 2012
• Emphasis: compliance and responsible marketing in education
• Ownership: now part of another company, according to its site