Driven Media Group

Driven Media Group is an automotive marketing agency in Hunt Valley, Maryland. It works only with car dealerships and combines advertising, creative work and customer data marketing.

What Driven Media Group does

• Paid search and social: pay-per-click, streaming video and audio, and social ads based on live inventory.
• Search optimisation: a proprietary inventory tool intended to help a dealer's vehicles get found online.
• Creative services: video production, graphic design, and website management and maintenance.
• Email and SMS: email built for active car buyers and text campaigns using a dealership's cleaned customer data.
• Co-op management: monitoring and handling manufacturer co-op submissions for the dealer.

Customers and markets

Car dealerships. The agency has partnered with Convergence, an automotive customer data and retention platform, which connects to a dealer's DMS and CRM, builds customer audiences and sends personalised messages through a human business development centre. Appointments go straight into the dealer's CRM and scheduler.

Key facts

• Based in: Hunt Valley, Maryland, United States
• Partner: Convergence