dQ&A

dQ&A is a market research and insights company that works only on diabetes. Since 2009 it has run custom studies and supplied data drawn from panels of people living with diabetes and the clinicians who treat them, covering North America and Europe. Its clients use the results to shape products, marketing and submissions to regulators.

What dQ&A offers

• Custom research — qualitative and quantitative studies built around a client's question.
• Concept and product testing — feedback from patients on new products and ideas.
• Marketing and messaging tests — checks on how campaigns and messages land with the target audience.
• Market tracking reports — regular reports on patient and provider experiences, prescribing drivers and trends across many drugs and devices.
• AI insights platform — a new tool, released in beta, giving quick answers from its diabetes data.

Who it works with

Pharmaceutical firms, medical device manufacturers, digital health companies, consumer goods makers and startups whose end customers have diabetes.

Key facts

• Founded: 2009
• Coverage: North America and Europe
• Focus: Diabetes only
• Research output: Work published in peer-reviewed journals