Digital Redefined

Digital Redefined works with vacation rental managers who want more guests to book directly rather than through online travel agencies. It starts from a client's booking data to identify its most valuable guest groups, then builds the website and marketing around them. The work follows a four-phase method the firm calls the GROW System.

What Digital Redefined offers

• Direct booking websites: sites built on its Booking Redefined platform and connected to the client's property management system.
• Guest-focused marketing: SEO, content and email aimed at high-value guests and at bringing past guests back.
• Strategy and data audits: defining the most valuable guest segments and setting a roadmap.
• Escapia WordPress solution: a WordPress setup for Escapia customers.
• Analytics support: tracking reservation conversions in Google Analytics.

Who it works with

Its clients are vacation and short-term rental operators; guest segments it has built sites around include snowbirds, families, large groups, European travellers and pet owners.

Key facts

• Method: the GROW System (Gain, Redefine, Optimize, Widen)
• Platform: Booking Redefined