Digital Niche Agency (DNA)

Digital Niche Agency (DNA) is a marketing firm in Marina del Rey, Los Angeles, that concentrates on acquiring investors and users for its clients. It has a strong focus on fintech and drives targeted audiences to fundraising, e-commerce and user sign-up platforms. The team says its members have worked on every side of the marketing trade.

What Digital Niche Agency (DNA) offers

• Investor acquisition — campaigns that bring prospective backers to fundraising and crowdfunding offers.
• User and customer acquisition — driving sign-ups and buyers to apps, platforms and online shops.
• Digital advertising — paid campaigns aimed at narrowly defined audiences.
• Content marketing and outreach — content and strategic outreach that support each campaign.
• Social media strategy — social plans for launches, including crowdfunding campaigns.
• Research and planning — study of the client's business and industry, followed by a written plan with reporting on results.

Who it works with

DNA serves fintech companies, fundraising and crowdfunding campaigns, e-commerce businesses and platforms that need user sign-ups. Testimonials on its site come from company founders and chief executives.

Key facts

• Based in: Marina del Rey, Los Angeles, United States
• Clients: more than 400 companies, by its own count
• Approach: research, targeted outreach, then conversion growth