Devendra Saini

Devendra Saini is an Indian search consultant who works directly with brands on organic visibility, both in Google results and in answers produced by AI assistants such as ChatGPT, Gemini and Perplexity. He reports more than 13 years in the field and has taken on projects for companies in India, the US, the UK, Australia and the UAE.

What Devendra Saini does

• Technical SEO audits: reviews of a website to find crawl, indexing and quality problems that hold rankings back.
• AI search and answer-engine work: structuring a brand's presence so AI language tools pick it up and cite it.
• Keyword and content architecture: choosing target terms and organising pages to build topical relevance.
• Local SEO: improving a firm's website and Google Business Profile for searches in its area.
• E-commerce SEO: making online store product and category pages easier to find in search.
• Link building and digital PR: earning editorial links from relevant publications.

Who it works with

His stated experience spans SaaS, gaming, D2C brands, fintech, housing services and local businesses. Before consulting full time he headed SEO at the agency Obbserv, managing a team of specialists and dozens of client accounts, and later led search and app store optimisation for the mobile gaming platform MPL.

Key facts

• Based in: India
• Experience: more than 13 years in SEO
• Earlier roles: SEO manager and head of SEO at Obbserv; global head of SEO at MPL
• Specialisms: enterprise SEO, multilingual SEO, app store optimisation