Casson Media

Casson Media is a Johannesburg digital marketing agency built around Google's advertising and search products. Bryan Casson founded it and, as managing director, works directly on client accounts rather than handing them to junior staff. The firm has worked in online advertising since 2007.

What Casson Media offers

• Google Ads management — search, display, video and shopping campaigns, run with a focus on margin rather than raw clicks.
• Technical SEO — site architecture, keyword mapping, speed fixes and organic ranking work.
• Web design — hand-coded HTML or custom WordPress sites built with page speed and search in mind.
• Analytics — Google Analytics set-up and data analysis of user journeys.
• Audits and strategy — a discovery review of a client's current presence, followed by a roadmap and conversion funnel plan.

Who it works with

The agency serves businesses of all sizes in South Africa that want to grow through search and paid ads. It works without long lock-in contracts and gives clients direct access to their strategist.

Key facts

• Based in: Johannesburg, South Africa
• Founded: 2007
• Google accreditation: highest tier of the Google Partners programme, with specialisations in Search, Display, Video and Shopping