Effective Marketing

Effective Marketing is a Chicago-based agency that plans, manages and measures paid media. Founded by Sam Karow, it puts return on investment first and treats marketing spending as something to be accounted for, not simply spent.

What Effective Marketing offers

• Media planning and buying — programmes across business-to-business and consumer audiences.
• Programmatic paid social — advertising on social platforms, including B2B campaigns.
• Business intelligence and readiness audits — reviews before a campaign is planned.
• Budget and goal setting — including behaviour modelling and forecasting of returns.
• Performance reporting — real-time analytics using AI-based tools.

Who it works with

The agency has worked with a Chicago football club, on outdoor murals, and with a plant-based food brand seeking to regain share.

Key facts

• Based in: Chicago, United States
• Founder: Sam Karow
• Focus: paid media and return on investment