BrandJuice

Industries served and sector case studies

Since 1999, according to the company, BrandJuice has specialized in creating and revitalizing brands. Its strategy and design practice works on new brands and on established ones that need a fresh direction, combining strategic and creative services to help them mean more to their audiences. It groups its client work by industry, including health and pharma, technology, business-to-business, lifestyle and place branding.

Healthcare, B2B and place branding

The case studies it publishes include a healthcare brand built around a new kind of care, a business-to-business supply product turned into a consumer favorite, and the branding of a district where art was used as the starting point. A masterbrand project for healthy growth is also listed. Each example is presented as an illustration of how the agency approaches a brand problem.

Strategy, design and masterbrand work

The agency's service list covers brand strategy, which the company describes as the research and insight stage that fixes what a brand stands for. Brand design follows, covering identity systems and design work for newly created or refreshed brands. It also runs masterbrand and rebrand programs for established businesses that need reshaping for growth, and it offers bundled brand packages for companies adapting to a changing market.

Commentary on the trade

The company publishes articles on branding. Its site includes commentary on the wave of beverage rebrands in 2023, which it describes as a visual tug of war between large soft drink makers, and an article on how animation can help marketing stand out in fast-scrolling digital channels. These pieces show the agency's view that brands are fighting for attention online.

Clients and how to get in touch

The company lists some of its clients on its site and invites visitors to get in touch to discuss their brand. It names place branding among its specialties, and it describes its method as a blend of strategic and creative services built on experience gathered over many years.