Brain Candy Group

Brain Candy Group, trading as Braincandy, is a market research company in Athens, Greece. It draws on data analytics, behavioural science and neuroscience, and puts effort into presenting findings in a way that prompts clients to act on them.

What Brain Candy Group offers

• Demand Spaces: mapping the consumer needs that drive a market and spotting gaps a brand could fill.
• Brand health tracking: measuring how consumers see a brand and whether it can stretch into new categories.
• Advertising testing: judging how well an ad works against earlier versions and rivals, and guiding media spend.
• Shopper research: which channels to focus on and what drives store and brand choice.
• Consumer trends: tracking how a market is shifting and what may come next.

Who it serves

Brands and companies that need consumer insight for decisions on growth, advertising and positioning.

Key facts

• Based in: Athens, Greece
• Methods: advanced analytics, behavioural science and neuromarketing