Blue media marketing

Search engine optimization is the business of Blue Media, a San Diego agency that calls itself an SEO think tank and has grown its client base roughly threefold in five years, by its own count. It serves more than a hundred active SEO clients across the United States, Europe and Australia.

Local search for service businesses

For any company that offers a local service, the agency offers local SEO that drives people to a physical location or to a website, and it says it is skilled in geographic targeting. Trades and professions named on its site include plumbers, solar installers, self storage operators, dentists, roofers, movers, electricians, landscapers, HVAC firms and law firms, as well as small businesses generally.

Enterprise and strategic SEO

Bigger organizations get a more strategic program. Software companies, lenders, healthcare businesses and energy firms are among the sectors it mentions, and it says it has managed sites of more than a million pages. Ongoing work is tailored to targeted performance indicators, and the agency says it builds the whole strategy, from recommendations through implementation, instead of tweaking a few title tags. SEO for software-as-a-service companies has its own offer, and paid search and website development sit alongside the organic work. For other agencies it provides white-label SEO and white-label paid ads.

Experience it points to

The agency says its staff were hired for years of hands-on search experience, adding up to over four decades. Its chief executive teaches SEO at a German university of applied sciences and began working in search in 2001; the firm credits him with writing early search marketing guidelines for a consumer goods multinational and launching the first social media campaign by a German car maker. Project examples on the site include a website built from scratch for a solar company after a competitor teardown, a fashion retailer whose traffic reportedly rose more than 3,000 percent over a holiday season, and an energy retailer that needed leads after market deregulation. These are the agency's own accounts.