WEB DESIGN FOR SMALL BUSINESS
We solve website problems through design and we deliver for all manner of business sectors in Bristol
As a design agency the variety of work this allows us to engage in keeps things interesting! We have catered for most business website needs
BRANDING AND LOGO DESIGN
We’ve helped established businesses refresh their branding design as well as their web design and love designing logos for start-ups
If you need the help of a designer with your branding direction please get in touch!
“Patient, flexible and creative, Andy has created a fantastic new website for our Practice that reflects our house style and showcases our experience and expertise
Thanks very much Andy!”
Gemma Melvill, The Landmark Practice
WRITTEN CONTENT ON YOUR WEBSITE
Websites are mostly written content
That content ranges from long form text like a 300-word description of your services to the micro-copy that might be three words on a button
Text is all important in reaching your reader
And much like an individual, your website copy has a ‘voice’
You would like your customers to listen to that voice, and it helps to be clear and consistent
We’ll help you find that voice
Here’s a couple of pointers
Short sentences convert better! You should also stick to the first or third person for example
We seek to put little elements that delight users into our project where your brand allows
Some examples:
- On the contact page of a site for surfers; the form reacts to users clicking on the fields with a subtle wave
- Or the parallax scrolling on the Totterdown houses midway down their colours filling up like ink cartridges only on user scroll
It’s important that quirks like these are at the users discretion
We don’t want them busily animating away when the user is trying to look at something else
They also need to be true to your brand and only reinforce and speak to the purpose of the website
Social proof like testimonials, accreditation and client logos to be put in line with copy in a context sensitive manner to back up claims in copy and simplify user journey through site
GREAT GRAPHICS, PHOTOS & VIDEO
Your visitors will always conflate image quality with business quality
We make sure you put your best foot forward with high quality imagery
We encourage our clients to include pictures of themselves and their offices
Transparency really helps build trust with users
Smiling faces also help with engagement! We sometimes run into a little bit of reluctance to ‘be published’ but it does help make your organisation become more relateable
Videos can help make your service easier to understand
We work with excellent photographers if you don’t have professionals at hand
- What is the “user journey” through your website?
User journey is an important web design concept
- Its simplest expression is the steps a user takes through your website
- From where users arrive on your website, to the pages they look at, to where they leave
- It is an effective visualisation tool for what your users might do on your website
- These user
- Take off for Ascent Flight Training website
Another high flying website designed for the Andy Gardner Web Design team! This time the fantastic opportunity came our way to design the website for Ascent Flight Training
- Ascent train all the pilots in the RAF, Royal Navy and Army
- You may know that amongst other things we enjoy photography, hiking
- People may be warned about visiting your website
Website owners, you may recently have had emails about “unsecured website warnings”
- There’s a 50:50 chance this issue does affect your website
- So what exactly is happening and how can you fix it? Well users of the the Google Chrome browser will soon receive a warning about ‘insecure’
- Designing the Air Ambulance Charity website
The Great Western Air Ambulance Charity were there when my family needed them
- So, whilst all our charity endeavours feel like important contributions, it’s especially satisfying to help GWAAC build their new website
- GWAAC is funded solely by donations, and the website needs to do a better job
- Working with Bristol Pound
We’re happy to announce we’re working with the Bristol Pound to develop their new website
- We’ve been business members of the Bristol Pound for several years, and the opportunity to help with their own website is something we jumped at the chance of
- Adam and the £B team have been
- Medical Website Design for MMH
Overall the goal is to maintain the MMH brand image at a level consistent with current and future performance
- With an audience of healthcare providers and Clinical Commissioning Groups and practice staff this medical site needed very specific appeal
- These demographics are all time starved and benefit
- Great graphics make great websites
Users will always conflate image quality with business quality
- Look at any well designed website and chances are good design is being supported by great photos and videos
- Truly amazing photography needs little embellishment to craft a convincing website
- However, it’s hard to come by
- The easy
- Responsive web design: a 2016 retrospective
This year saw something of a sea change with clients asking us about responsive web design
- True, responsive design has been best practice for some years now
- However, in years past it was us making the case for more flexible, mobile and tablet friendly websites to clients
- This year, it has noticeably
- Haulage website design and build live
Our latest website is for Bristol’s best heavy haulage firm! They working with amazing machinery that can transport up to 250tonne tractors or huge wind turbines
- We get to see some amazing local businesses when learning about our clients
- Their equipment bursts off the page on their new site
- Why you should secure your website with SSL
SSL is a technology that encrypts everything between your browser and the website you are looking at
- Not every website has SSL, but there’s a way you can tell which ones do! Every site with an SSL certificate will have a little padlock in your browser bar, whatever your browser…
- Recruitment Web Design & Branding for PRFS
After taking them through a brand refresh, we designed the website for Bristol based Professional Recruitment
- We built in the jobs board that powers their online presence
- As leading financial recruitment specialists they still have many subsectors, and naturally placement across the UK, so the jobs
- Introducing our latest recruit, Dan Filer
We welcome Dan to the cabal as an intern, fresh out of college with great grades
- We expect his design work to be winning accolades in short order (no pressure)
- We’re looking forward to training and tooling him up to get to the junior designer level within the next year
- When he’s not learning
Read our news stream in full
- Worth his weight in gold!
SARAH PAVEY, AVCT
Having worked with web designers previously I know an absolute gem when I meet one and I’ve no hesitation whatsoever in recommending Andy as an excellent web designer and absolutely worth his weight in gold!