adsquare

Adsquare runs a data marketplace and platform for advertising. It uses real-world behaviour data to plan, target, optimise and validate campaigns. The company says it works on a privacy-by-design basis and uses only consented data.

What adsquare offers

• Planning — audience insight before a campaign starts.
• Targeting — activating high-value audience segments.
• Optimisation — near real-time adjustments to campaigns.
• Validation — measuring results such as store visits.
• Data marketplace — a neutral space where buyers and sellers of data meet.

Who it works with

Advertisers, agencies and ad platforms use the service, including physical retail brands.

Key facts

• Founded: 2012
• Reach: 26 markets and 9 offices
• Independence: not tied to any media buying