Acorn

Acorn is an independent market research network working across Asia, with full-service offices in eleven countries of the region. Trading as Acorn Asia and founded in 1985, it focuses on helping clients understand what consumers need and want, and uses that insight to guide products, communications and brands.

What Acorn does

• Consumer research: studies of consumer needs and motivations that underpin client decisions.
• New product development: research to support the creation of new products.
• Communications research: testing and shaping advertising and other brand messages.
• Brand architecture: work on how a client's brands are structured and positioned.
• Brand assessment: repeated brand reviews that keep brands relevant as markets and consumer expectations change.

Customers and markets

Its long-standing clients include food and beverage companies, financial institutions and telecommunications businesses. The founder built the business while working in research markets including Malaysia, Singapore and Hong Kong.

Key facts

• Based in: Singapore
• Founded: 1985
• Reach: full-service offices in 11 Asian countries
• Other: supports training for young researchers and charity work in China