Abbey Melnik

• • abbey community -

OUR GOAL IS TO PROVIDE VALUABLE INSIGHT AND FORESIGHT THROUGH ANALYTICAL RESEARCH TO ENABLE OUR CLIENTS TO MAKE SOUND DECISIONS THAT CONTRIBUTE TO REALIZING THEIR STRATEGIC VISION.

We are a full-service research agency which provides our clients devoted attention throughout the entire research project process.

Covering all Spanish speaking countries, Portuguese and Hispanics in the US, we offer the full-suite of qualitative and quantitative services In addition to conventional quali-quanti research approaches (focus groups, IDIs, CLTs, HUTs), we also have deep expertise in the new digital resources as well as ethnographic research, shop-alongs, online research, semiotics, linguistics, cultural analysis, and social/public affairs research The design of each research methodology/plan is tailored to provide high quality information in the form of opinions, needs, expectations, attitudes and lifestyle habits shared by diverse groups of individuals in their roles as consumers, users, citizens, tax-payers, voters, employees and decision-makers

• We use multi-disciplinary techniques to reveal realities that create opportunities
• We achieve this through adaptation to the cultural diversity of the markets we seek to understand, intellectual depth and passion
• We integrate qualitative and quantitative, consumer, b2b, social research, desk research skills
• We collect information and insights, which we analyze and interpret, to transform into foresights, going beyond trends to infer what is coming, the array of needs and expectations that lie ahead
• We espouse global thinking by continually studying global trends and interaction with our international clients and partners, yet our fieldwork is driven by local in-depth knowledge and adapted methods to ensure local understanding
• We understand our research projects not to be stand-alone but contributing to a discovery continuum that builds a living body of knowledge from which we can always draw
• We share a global, plural, and multidisciplinary worldview and professional perspective
• As such, we are perceived as the intercultural liaison between the Americas and Europe
• We have a thorough expertise in market research within the Americas and in Europe, in Spanish, English and Portuguese
• We also have expertise within the Hispanic community in the US, having carved a specialized niche in this field
• In addition to our three offices, we have Abbey senior executives based in Santiago de Chile, São Paulo, Mexico City and Bogotá
• From our office in Buenos Aires we manage LatAm, from our office in Miami we manage North America and from our office in Madrid we manage Europe and APAC