Abbey Melnik

Abbey Melnik is a full-service market research agency with offices in Buenos Aires, Madrid and Miami. It runs qualitative and quantitative studies across all Spanish speaking countries, Portuguese markets and the Hispanic community in the United States. The agency sees itself as a cultural bridge between the Americas and Europe, and works in Spanish, English and Portuguese.

Services

• Qualitative research: focus groups, in-depth interviews, ethnography and shop-alongs.
• Quantitative research: central location tests, home use tests and surveys.
• Digital and online research: newer online methods alongside traditional fieldwork.
• Cultural analysis: semiotics, linguistics and cultural nuance studies.
• Social and public affairs research: studies of people as citizens, voters and taxpayers.
• B2B and desk research: business-to-business studies and secondary research.

Customers and markets

The agency serves international clients studying consumers, users, employees and decision-makers, and has a particular niche in US Hispanic research.

Key facts

• Offices: Buenos Aires, Madrid and Miami
• Senior staff also in: Santiago de Chile, São Paulo and Mexico City
• Languages: Spanish, English and Portuguese