A3 Media

A3 Media is an advertising media buying agency that plans and places campaigns across traditional, digital, mobile and social channels. It built its approach around regional companies, which often face a choice between costly local media and generic national buys. It pairs its own buying process with in-house planning software to target each market directly.

What A3 Media does

• Micro Market Media®: a trademarked buying process that gives multi-market advertisers the savings of national purchases while keeping control over each local media market.
• 360MP® planning software: a proprietary tool for planning impressions both inside and outside retail media networks.
• Media strategy: linking a client's goals to its customers' journey before any space is bought.
• Cross-channel buying: placements across traditional, digital, mobile and social media.

Clients

It serves single-market and multi-market businesses, particularly regional advertisers. The chief operating officer of Yuengling Brewery is quoted praising how carefully the team treats client spending.

Key facts

• Specialism: media planning and buying
• Proprietary tools: Micro Market Media® and 360MP®
• Named client: Yuengling Brewery