Bonfire Inc.

Bundle a headless CMS, static site generator framework and a CDN The result - Lightning fast web applications

Add Uniform’s DXP service to your Jamstack application and enjoy personalization on the edge

Have you noticed inconsistencies in your segmented lists in List Manager, your marketing automations, or in your personalizations? If so, you may be exceeding the number of items that can be evaluated in your Interaction Cache

Are you using Sitecore as an end-to-end MarTech stack? If so, it’s imperative that your xDB contacts reconcile to your line of business systems

We recently fielded a request to set-up a weekly email automated email We wanted to build this, as much as possible, using out-of-the-box functionality Here’s how we did it

Here are some quick hacks to build out dynamic location based segments using the Sitecore List Manager The Sitecore List Manager doesn’t get enough use in most implementations When configured correctly, the List Manager can be a powerful tool for managing customer segments - and, not just for EXM… Customer journey mapping is a big topic within the customer experience space This post shares some thoughts on how to implement customer journey tracking in Sitecore

Let’s be honest - Configuring marketing operations in Sitecore can be tricky There are a lot of knobs to turn and levers to flip And, you can’t always tell right away whether your actions had the desired effect When I troubleshoot Sitecore marketing operations, I tend to look at the marketing trigger first To do that, I use xDBPeek

Stop thinking about Sitecore as a website It’s now your central information / experience delivery vehicle And, you need a strong content model to deliver that

Sitecore 9 includes the ability to capture non-web interactions and store them in xDB This post outlines interactions and strives to get the marketer thinking about how to use them to track non-web areas of the customer journey

Auto ML (automated machine learning) is getting baked into more & more data analytics and Line of Business systems The result is a new set of point & click functionality that non-data scientists can use to take their first steps into machine learning