McCann Birmingham

McCann Birmingham is part of the McCann agency network and its UK arm, described as a large integrated marketing communications agency. It builds brands for consumer and corporate clients through creative work grounded in audience research.

What McCann Birmingham offers

• Brand identity and design — naming, visual identity and brand work through FutureBrand.
• Research and insight — its Truth Central unit studies how people see global brands.
• Creative intelligence — data-informed creative thinking.
• Content — production through McCann Content Studios.
• Social and influencer work — campaigns run through social channels.

Who it works with

Well-known consumer brands. The sources mention work for Coca-Cola, L'Oreal, Mastercard, Xbox, Aldi and Gtech.

Key facts

• Network: part of McCann Worldgroup
• Founded: 1912, according to the group site
• Approach: a philosophy it calls Truth Well Told
• Awards: says it was the most awarded agency at Cannes Lions 2023