Lime&Co

Lime&Co is a strategy and design consultancy in San Diego that has been helping organisations refine their brands for almost two decades. Its central idea is brand clarity: lining up a company's purpose with its visuals and messaging.

What Lime&Co offers

• Brand foundation: clarity and strategy work that comes first, covering values, audience and goals.
• Strategic roadmap: a plan for putting the brand into practice.
• Visual identity: logos and brand identity systems.
• Print and web: collateral and websites that carry the identity.
• Event branding: identity work for fundraising galas and similar events.

Customers and markets

Past projects include a university research lab, an architecture practice, a design association chapter and a charity wine gala. The pitch is aimed at businesses that have outgrown their original brand or find it inconsistent.

Key facts

• Based in: San Diego, California
• Experience: close to two decades
• Working style: face to face where possible, fully remote when needed